Biscuits are not just snacks in India; they are companions to countless stories, conversations, and traditions. From morning chai to long train journeys, from festive gatherings to quiet evenings, biscuits have been woven into the fabric of daily life. Among the many names in this space, one brand stands out for its authenticity and enduring charm — Narad-G, established in 1949 in Rudrapur, Uttarakhand. For more than seven decades, Narad-G has been more than a bakery; it has been a custodian of heritage and taste.
From a Local Bakery to a Household Name
The story of Narad-G begins with Shri Narad Ji, who believed in serving people with honesty, quality, and love. At a time when readymade snacks were scarce, his small bakery became a source of joy for the community. His recipes used simple, wholesome ingredients: ghee, jaggery, desi khand, and whole wheat flour. These were not just biscuits; they were symbols of purity and trust.
What started as a humble endeavor quickly grew into a legacy. Families who once bought a few biscuits from Shri Narad Ji’s shop began to pass on the tradition to their children and grandchildren. Narad-G was no longer just a brand — it became a part of family culture.
The Magic of Dry Fruits Naan Khatai
If there is one biscuit that defines Narad-G, it is the Dry Fruits Naan Khatai. This golden, buttery delicacy melts in the mouth and leaves behind the rich crunch of almonds, pistachios, and cashews. For decades, it has been the brand’s most cherished product.
Why does this naan khatai hold such emotional power? Because it blends flavor with nostalgia. For many, it reminds them of visiting grandparents, sitting with cousins during festivals, or enjoying evening chai at home. It is not just a biscuit — it is a bridge between generations.
A Wide Range of Flavors for Every Palate
While the Dry Fruits Naan Khatai is legendary, Narad-G has built an impressive variety of offerings to suit every taste. These include:
Gur Aata Biscuits – earthy, rustic, and naturally sweetened with jaggery.
Jeera Biscuits – light, savory, and perfect with a hot cup of tea.
Ajwain Biscuits – a fragrant option with digestive benefits.
Kalonji Biscuits – subtly spiced with a unique traditional flavor.
Honey Oats Biscuits – a modern, health-conscious addition.
Pista Badam and Almond Biscotti – premium varieties for gifting and celebrations.
This range shows how Narad-G has mastered the art of balancing tradition with innovation, offering something for both the nostalgic elder and the curious youngster.
The Secret of Trust: Quality and Care
In an era dominated by large corporations and mass production, Narad-G’s strength lies in its commitment to small-batch baking. Every biscuit is crafted with care, using recipes that avoid artificial sweeteners or harmful preservatives. The brand’s philosophy has always been clear: food should be pure, affordable, and enjoyable for everyone.
This honesty has built generations of trust. People know that a Narad-G biscuit packet carries not just flavor but also the promise of quality.
Led by Generations, Loved by Millions
The journey of Narad-G is also a story of family dedication. Now under the guidance of the third generation, led by Ayush Narad, the brand has embraced modernization without losing its roots. Attractive packaging, digital presence, and online availability have brought Narad-G biscuits to new markets while keeping the same recipes alive.
This intergenerational leadership has ensured that the brand remains relevant, blending old-world charm with contemporary appeal.
Why Narad-G Stands Apart
What makes Narad-G special is not just taste but the experience it creates. Each product carries values that are rare in today’s fast-paced world:
Authenticity – Recipes passed down through generations.
Affordability – Premium taste at a price accessible to all.
Cultural Relevance – Flavors that reflect India’s heritage.
Emotional Connection – Every bite sparks a memory or a story.
It is this combination that has allowed Narad-G to remain a beloved name despite changing consumer habits and rising competition.
A Future Rooted in Tradition
As India embraces healthier lifestyles, Narad-G is also adapting by offering biscuits made with natural sweeteners, oats, and nuts while maintaining its commitment to purity. The brand’s ability to stay relevant lies in its philosophy of “progress without compromise.”
Looking ahead, Narad-G envisions reaching even more households while keeping alive the warmth of homemade-style baking. Its mission is not just to sell biscuits but to spread moments of joy, togetherness, and cultural pride.
Conclusion
Narad-G story is more than the tale of a bakery; it is a testament to how food can shape memories, traditions, and relationships. Since 1949, it has stood as a symbol of honesty, quality, and timeless taste. From the legendary Dry Fruits Naan Khatai to its growing range of innovative biscuits, Narad-G continues to be loved by millions.
In a world that is constantly changing, Narad-G proves that some things never lose their charm. A bite of its biscuit is not just about flavor — it is about heritage, connection, and the joy of being together.